Mercedes-Benz | B. U. Bhandari
Social Media | Lead Generations
B. U. Bhandari is a Mercedes-Benz Franchise partner for New cars & Vans and Dealer for Used cars and Customer Service, in Pune. Visit our showroom in Baner to pick your drive style from SUV, AMG, Coupé, Cabriolet to Roadster.
Goals
- Creating brand resonance among the target audience.
- Increase the desirability in Young Entrepreneurs.
- Increase Test Drives.
- Influence Sales.
Solutions
- Creating a young and energetic brand voice helped us gain the sweet spot for young entrepreneurs and Business Leaders.
- The most relevant and distinct features were presented to make the target audience more curious than other competitive German rival brands.
- The power of illustrations was leveraged to best represent the brand visually.
- This effect in sweetly position the brand and generated high-quality conventional leads.
Results
Exact Brand Positioning
16,00,000 Audience Reached
+900 Test Drives Booked