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Case Study

Mercedes-Benz | B. U. Bhandari

Social Media | Lead Generations
B. U. Bhandari is a Mercedes-Benz Franchise partner for New cars & Vans and Dealer for Used cars and Customer Service, in Pune. Visit our showroom in Baner to pick your drive style from SUV, AMG, Coupé, Cabriolet to Roadster.


  • Creating brand resonance among the target audience.
  • Increase the desirability in Young Entrepreneurs.
  • Increase Test Drives.
  • Influence Sales.


  • Creating a young and energetic brand voice helped us gain the sweet spot for young entrepreneurs and Business Leaders.
  • The most relevant and distinct features were presented to make the target audience more curious than other competitive German rival brands.
  • The power of illustrations was leveraged to best represent the brand visually.
  • This effect in sweetly position the brand and generated high-quality conventional leads.


Exact Brand Positioning

16,00,000 Audience Reached

+900 Test Drives Booked

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